Hi there! Welcome to our Substack, where you will get the latest insights from IPG Media Lab on the latest in technology, innovation, and marketing.

Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change. Its expertise, resources and consulting services also help to inform the learnings, strategies and business outcomes of all Interpublic agencies.

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To find out more about the company that provides the tech for this newsletter, visit Substack.com.